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Content Marketing

Making Brands Matter in the Hyper-Competitive World

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“Great Content Is The Best Sales Tool In
The World.” Have You Got It?

Selling of goods and services isn’t really hard if you have played your “content” and “marketing” game well. The buyer’s journey is nothing more than a series of question which needs straight answers. Simply by highlighting your buyers pain points, offering a solution and stating your products benefits sells it out. And we at Codiant are players in it.

Whether you are an emerging brand, an established corporate or an enterprise, our content marketing services are purely democratic. Tactically created for your target audience to underline your services, our content development spans around website, blog writing, press releases, product description, and other marketing collaterals like ebooks, white papers, brochures, case studies, videos, etc.

Our Hallmarks As Content Marketing Services

Web Page Content
Web Page Content

We understand your target audience and create a strategized website content that aligns with your business DNA.

Case Studies
Case Studies

It goes the way it is - with in-depth investigation and explorative analysis. It’s all about your product and experiences. We don’t mess around.

Infographics & Asset Design
Infographics & Asset Design

The credit to creatively picturing your imagination, your brand and its pulse graphically goes to our intuitions and cross-industry experience.

Blog Creation
Blog Creation

We create simple, reader-friendly informative blogs, which creates buzz, drives traffic and provoke action.

Ebooks & White Papers
Ebooks & White Papers

As they are lengthy, it has to register users’ long time attention. Our simple, intriguing and winning tone help readers travel fast through this forest.

Video Production
Video Production

We inject an appealing story into your video and it silently turns into an ad, which hooks on to the consumer’s mind.

Press Releases
Press Releases

Our writers know better how to turn ordinary news into extraordinary. Our press releases satisfy the psychological needs of the reader.

Newsletters & Email Copy
Newsletters & Email Copy

It isn’t the email people open, it’s the brand image. Let us work on both and you’ll no more have abandoned mails.

product
Product Copywriting

Crafting headlines that promises the reader “a benefit” is our religion. We just telegraph what your users want.

Our Content Marketing Wheel

“Content marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller. Our journey to content marketing
doesn’t end to creating a best content. Rather it starts from it. Because it always needs best-promotion to dictate best content.
Here is our six steps approach to a winning content marketing strategy.

Content Marketing Strategy

  • Development of Buyer persona
  • Identifying ways to strengthen them
  • Auditing of existing content

Content Creation

  • Blog Creation
  • Email marketing templates
  • Social media content
  • Other Marketing collaterals

Content Optimization

  • Keyword research
  • Competitive insights
  • Employing SEO best practices
  • Studying user behavior

Content Promotion

  • Analysis of current distribution channels
  • Understanding competitors promotion strategy
  • Content Distribution across major channels
  • Helping brands connect with industry influencers

Content Maintenance

  • Repurposing existing content
  • Removing old statistics and tapping fresh
  • Replacing internal links with more relevant ones

Content Reporting

  • Analysis of metrics
  • Real-time reporting
  • Performance tracking