Case Study / Instafresh

welcome to Instafresh


A Faster And Friendlier Grocery Shopping Assistant

Instafresh is a smart Grocery Delivery App that allows shoppers search store list or supermarkets nearby them. By selecting their
favorite local stores they can add grocery products to their cart and place an order. Instafresh’s personal driver will pick and
deliver their order in as little as 60 minutes.

Developed by Codiant, Instafresh’s making is heavily conditioned by consumers’ pre-decisional stages, in-store buying decisions, and
‘adoptionand buying motivation’. Instafresh comprises of three key quality dimension app viz. Customer app, Driver app, and Admin Panel.


The Need

While Supermarket culture has rolled out greater consumer benefits, the only grueling task for
shoppers was juggling between an overwhelming number of packages and labels stocked in the train of
shelves. Instafresh founder Ramiz Nathani got an aisle-side view of obtaining inventory and store layout
data from major grocery chains into a single application which can help shoppers navigate to items
quickly from their favorite stores, without hunting around and gaziing at shelves.

The Solution

Front End Development

We have used Google API for Android and iOS through which we have compared the longitude and latitude of the user’s position to the locations of the various available nearby store.

SQL Server

The app included the feature of sending user’s device position co-ordinates to a back-end server. This SQL server then compared the longitude and latitude of the user’s position to the locations of the various available near by stores and then send back ‘distance to the nearby store’ data to the user’s device, to provide the necessary information to the user.



Translating the ideologies, our Design team came up with a wireframe as a default template for an online grocery market, respecting the standard interface design, usability, call-to-actions, and break lines that divides the content for a smooth and crisp design. The app has four stakeholders i.e. User, Store owner, driver and Admin. This skeletal framework of the app clarified the features of the interface and made the design process iterative.


High Fidelity Prototype

As we got the app prototype approved by the project managers and the client team, our UI designers started working on the app visualization. During the process,
they emphasized on all the UI elements including fonts, colors palette, contrasts, and design layout to create a memorable customer experience.



Our mobile app developers worked upon the development of three different stakeholders: Customer app, Delivery boy app, and Admin Panel. Here are the major features circling the complete supply chain.



Clicking on register will ask for mandatory fields to create an account on the app.


Easy Onboarding

Clicking on login will redirect to a login screen where users can log in with their email ids or Facebook.


Browse Stores

User can browse nearby stores according to the zip code.


View Products

User can view category-wise product with their detail page.


Product Details

Customers can read the description of the product, price, weight, and quantity.


Search option

Users can search store, category and product by name.


Location-Based Searches

Users can enter their pin code and preview the stores located nearby them.


Add to Cart

The grocery shoppers can easily select the quantity of products they wish to buy and add them into the cart.


Track on Map

Customers can track the location of their driver on the map.



Customers can receive notifications of offers, delivery status, etc.


Payment Gateway Integration

Users can checkout and pay online through cards, net banking and wallet.


Order History

Users can view order history of purchased grocery items.



Delivery boy can register by entering the email id, personal details and password.


Route Optimization

While assigning delivery, the app picks the nearest delivery boy and assigns the shortest & fastest routes for on-time delivery.


Booking History

Delivery boy can easily check the completed bookings.


Accept Bookings

Delivery boy can accept/reject new booking requests.


Manage Status

Delivery boy can update the status of an order placed like order picked up, on the way and order delivered.


Check Earnings

Delivery boy can check their daily earnings day, week, and monthly wise.


Manage Stores

Admin can add and manage stores, check their active status and take necessary actions.


Manage Categories

Admin can get a list of items from store partners, arrange them categorically and make them available for ordering.


Manage Payments/Commissions

Admin can track online payments, set commission rates with every store partner and manage online/offline payments.


Feedback Management

Admin can view all products ratings and reviews, check feedback, approve/delete reviews.


Manage Customers

Admin can view complete information about their customers and perform actions like manage customer accounts, privately chat, activate/deactivate customer accounts, view customer details, and more.


Manage Drivers

Admin can check all driver details, add and update their information, activate/deactivate drivers and check their current status (online/offline).


Reporting and Analytics

Admin can catalyze actions, make strategies and take marketing decisions with Instafresh’s intelligent reporting and analytics tool.

Technology Stack

  • html HTML
  • css CSS
  • javascript Java Script
  • jquery-n Jquery
  • my-sql My Sql
  • android Android
  • apple Apple
  • html HTML
  • css CSS
  • jquery-n Jquery
  • rest Yii
  • stripe Stripe

The Results

Everything essential for the user has been thought of and
incorporated within Instafresh so that users can navigate around
the online grocery app easily and accomplish the grocery shopping task in a few steps. Instafresh has empowered many retailers and supermarket owners and helped them achieve financial targets and increased user base.

Next Case Study