Millennials, Or Generation Y
(24 – 34 Years Old)
Passionate About The Fitness
Goal: Want To Build A Perfect, Well-Toned Body
(Roughly 35 – 50 Years Old)
Know Full Importance Of Fitness
Goal: Want To Stay Healthy And Fit
|Users||Pain Points||Needs And Goals|
|Adults (35-50 age group)||
|Adults (24-34 age group)||
Logo Design + Construction
For logo designing we’ve picked the first letter of app name i.e. ‘G’ and infused a gradient
incubated from different fitness bending poses.
The end result as a blended G elicited flexibility and springiness which served to define the brand identity
The app’s UI has the basic color as orange as it represents enthusiasm, strength,
encouragement and endurance which our target users needed most.
Plus, to keep the design moody yet clean, we have pulled white and black tones.
Visual Studio Code