How to create an on-demand food delivery app like Swiggy and UberEats?
Millennial and Middle age people have settled into the reality that only food delivery apps connecting an extensive range of restaurants, hundreds of cuisines and the flexibility of secured online payment system can delightfully make the way to their stomach.
On the same fervor for food ordering app, the industry is blooming digitally and made it almost mandatory for every restaurant to get registered in the app those lacking online presence. Apps like Swiggy, UberEats, JustEat and Grubhub seems to have captured the market and set themselves as a statement of a quintessential food delivery app.
If you are a business scrambling to find how food delivery app like Swiggy is created and operated here is your go-to guide.
Types of Food Delivery Business Model
1. Aggregator Business Model
In this type of model the Middlemen or third party handle the customers and restaurants, make the restaurants their partners, and sell their services under their own brand. The app in this model allows user to log in into the app, view menu items, pricing restaurant details, reviews and feedback. The user can order the item and the delivery is handled by the delivery boy of restaurant.
2. Food Delivery System With Logistics Delivery Service
This model provides complete logistics support to restaurant partners thus, helping small startup restaurants, food joints and store fronts to manage their operations seamlessly. Also, it becomes a great help to restaurants who can’t initially afford the expenses of logistics operations.
Apps like Swiggy and Ubereats runs on the same food delivery model.
Swiggy Business Model
Swiggy has two major revenue streams.
- Swiggy earns its major part of revenue from restaurant commission for serving as their delivery partner and featuring them on their app for gaining customers.
- Swiggy also earns from customers by charging them delivery fees on orders below a certain threshold.
- Last but not least, through Swiggy Access; a paid service that helps restaurants which serve only through the Swiggy platform.
Swiggy is in direct competition with major on-demand food aggregators like Zomato, UberEats.
Whereas, other small food-delivery startups like Foodpanda, and Faasos also make in the list.
Important Features to Embed In a Food Delivery App
A. Customer App:
- Customer profile management
This feature is used to maintain customer’s profile. Customers have to provide their first name under this option. Customers have to provide their last name. Phone number and Email address of the customers have to be provided. Customers can update their information using this option.
- Search by area and current location
The addresses of the restaurants are identified by the customers using this option and also the necessary criteria can be filtered by the customers using this option. This option is very user-friendly for the customers.
Customers can discover restaurants of their preferred cuisine. They can choose food according to their frame of mind from hundreds of menu.
- List of restaurant based on the area search
List of restaurants will be displayed based on the customer’s search area. When they click on a particular restaurant, they will be taken into that restaurant’s website.
Attractive offers set by the owners for a particular restaurant is displayed under this option. The customers can be able to pick their favorite food at discounted price and enjoy at the comforts of their homes.
All the reviews of a particular restaurant are displayed under this. These reviews are written by the customers on all aspects of the restaurant.
Customers can select the option for delivery based on their preferred criteria whether it is pick- up option or delivery.
- Secured Payment Integration
Customers can make their payment using Paypal. PayPal is the speedier, more secure approach to send money, make an online payment, receive money or set up a merchant account.
B. Restaurant Owner App
- Instant order notification
Instant Order notifications are received by restaurant owners about new orders placed by the customers.
Restaurant owner can assign a delivery order to a driver. They can select one or multiple orders and assign them to a driver.
- Accepted and Delivered Order List
Get accurate & up-to-date order reports of new orders that have been placed by the customers, orders that are accepted and orders delivered.
Restaurant owner can boost and maintain the profitability of their business via an online based tool that tracks daily, weekly, monthly and provides enhanced financial monitoring.
C. Admin Panel
1. Dashboard with overall sales details
Dashboard for admin is to view total orders, commission, turnover and sales details.
2. Category Management
Available categories are listed in table view in this admin section. It enables admin user to search in category by its title, id, description, keywords and status (active or inactive). Category edit form enable admin user to edit and add new categories.
- Manage Restaurants, Customers and Drivers
Admin can manage and add new restaurants, menu, offers, and reviews. Likewise, Admin can also manage customers’ information with an option to activate/inactivate customers. The admin can add, manage and reassign Drivers.
Admin can manage countries, state, city, area/zip code.
Report on sales per month/ per week and orders per month/ per week can be extracted by Admin.
Swiggy Marketing Strategies
Majorly, Swiggy uses online marketing campaigns for its promotion on various social media platforms like Facebook, Twitter, Youtube, Instagram and Pinterest.
Some of its campaigns include:
Swiggy’s regular update on Facebook is another marketing effort that opens the gate to customer engagements through promotional offers, giveaways, and for handling customer grievances.
In a nutshell, if you are into restaurant business or any food delivery business, or just an aggregator thinking of food delivery app development, Codiant can be of your great help!