How to create an on-demand food delivery app like Swiggy and UberEats?
Millennial and Middle age people have settled into the reality that only food delivery apps connecting an extensive range of restaurants, hundreds of cuisines and the flexibility of secured online payment system can delightfully make the way to their stomach.
On the same fervor for "online food ordering app", the industry is blooming digitally and made it almost mandatory for every restaurant to get registered in the app those lacking online presence. Apps like Swiggy, UberEats, JustEat and Grubhub seems to have captured the market and set themselves as a statement of a quintessential food delivery app.
If you are a business scrambling to find how food delivery app like Swiggy is created and operated here is your go-to guide.
Types of Food Delivery Business Model
1. Aggregator Business Model
In this type of model the Middlemen or third party handle the customers and restaurants, make the restaurants their partners, and sell their services under their own brand. The app in this model allows user to log in into the app, view menu items, pricing restaurant details, reviews and feedback. The user can order the item and the delivery is handled by the delivery boy of restaurant.
2. Food Delivery System With Logistics Delivery Service
This model provides complete logistics support to restaurant partners thus, helping small startup restaurants, food joints and store fronts to manage their operations seamlessly. Also, it becomes a great help to restaurants who can’t initially afford the expenses of logistics operations.
Apps like Swiggy and Ubereats runs on the same food delivery model.
Swiggy Business Model
Swiggy has two major revenue streams.
- Swiggy earns its major part of revenue from restaurant commission for serving as their delivery partner and featuring them on their app for gaining customers.
- Swiggy also earns from customers by charging them delivery fees on orders below a certain threshold.
- Last but not least, through Swiggy Access; a paid service that helps restaurants which serve only through the Swiggy platform.
Swiggy is in direct competition with major on-demand food aggregators like Zomato, UberEats.
Whereas, other small food-delivery startups like Foodpanda, and Faasos also make in the list.
Important Features to Embed In a Food Delivery App
A. Customer App:
- Customer profile management
In this feature, customer enters his personal details like first name, last name, phone no, and email id. Customers can also update the information.
- Search by area and current location
This user-friendly feature allows customers to search restaurants located nearby their current location and saved addresses.
Customers can discover restaurants as per their favorite cuisine.
- List of restaurant based on the area search
In this feature, based on the areas entered by the customer a list of restaurant is displayed. Clicking upon it, customers will be redirected to restaurants website or individual page.
Customers can check the offers, coupon codes, discounts given by the restaurants and redeem them at the time of making payment.
Customers can check the reviews and ratings given to the restaurants by other customers who’ve gained the experience with their hospitality and services.
Customers can select pick- up or delivery option based on their choices while ordering food.
- Secured Payment Integration
Customers can make their payment using secured payment gateways like Paypal, Braintree, and Authorize.net.
B. Restaurant Owner App
- Instant order notification
In this feature, restaurant owners receive push notifications as soon as a customer places an order.
This feature allows restaurant owner to assign the orders to a food delivery boy or driver. The owner can track the entire delivery process.
- Accepted and Delivered Order List
Restaurant owners get accurate order reports of new orders that have been placed by the customers, orders that are accepted and orders delivered.
Restaurant owner can boost and maintain the profitability of their business via an online based tool that tracks daily, weekly, monthly reports and provides enhanced financial monitoring.
C. Admin Panel
Through dashboard admin can view total orders, commission earned, total sales and daily turnover.
2. Category Management
Category management allows admin to search based on the categories like keywords, status (active/inactive), item description etc. Admin can also update them by adding and editing new categories.
- Manage Restaurants, Customers, and Drivers
Admin can manage and add new restaurants, menu, offers, and reviews. Likewise, Admin can also manage customers’ information with an option to activate/inactivate customers. The admin can add, manage and reassign Drivers.
Admin can manage countries, state, city, area/zip code.
Report on sales per month/ per week and orders per month/ per week can be extracted by Admin.
Swiggy Marketing Strategies
Majorly, Swiggy uses online marketing campaigns for its promotion on various social media platforms like Facebook, Twitter, Youtube, Instagram and Pinterest.
Some of its campaigns include:
Swiggy’s regular update on Facebook is another marketing effort that opens the gate to customer engagements through promotional offers, giveaways, and for handling customer grievances.
In a nutshell, if you are into restaurant business or any food delivery business, or just an aggregator thinking of food delivery app development, Codiant can be of your great help!