How To Launch A Fitness App
Here's a cheat sheet of how to gear up for fitness app development and launch it with a bang.
1. Perform a Detailed Market Research
The market size of fitness apps is expected to expand at an annual cumulative (CAGR) rate of about 21% to USD 4.4 billion during the period 2021 and 2028. This includes Android and iOS users both.
This size of market expansion depicts there already exists too many competitors and by the time you are ready with your fitness app, there will be more competitors in the market. Conducting thorough market research and having a futuristic approach will be crucial to introducing differentiation in your app.
Based on your budget, you perform primary research to understand the market and the target audience. However, before the deployment, secondary research can also give you good insights to launch a fitness app in the market.
2. Launch Time and Social Media Promotion is the Key
A lot of people make New Year resolutions to be healthy and fit, so the first quarter between January to April could be the best time to capitalize on changing user behavior.
This could be a peak time to get into the market but it would require accurate and rigorous promotion on multiple social media platforms to stand out. Along with social media promotions, the PR strategies work hand-in-hand and can increase the customer reach of your fitness app; if executed correctly.
Advertise and promote your fitness app's unique features and services that you are providing to educate people about your presence. Before, you launch a fitness app; take your time and ensure to build trust among the people, which results in attracting new customers and an increase in app downloads.
3. Create Attractive and Informative Content
Try to create unique and appealing content that clearly explains how to use your fitness app and what news you are providing. Such content can be served through social media posts, press releases, email marketing, blog posts, and website copy.
You can pre-schedule the content for the launch day or share the post before the launch day to create the buzz. Through social media post shares you can also go with interactive posts to provide real-time updates to customer assistance, get reviews and feedback, and respond to the user recommendations. In addition to that, don't forget to add an app download link to your fitness app on social media posts, blogs, emails, and other multiple sources.
4. Define Success Parameters For Your Fitness App Launch
To successfully launch a fitness app, it is an intelligent call to define what exactly success looks like for your business. Set some measurable goals and strategies during the launch. To make it possible you can use various tools to track the active install rate, the number of ratings and feedback you received, average app rating, and revenue generation, etc.
These statistics will support your fitness app business to implement and innovate your strategies as per the business performance against the competitors. With such tools, you can analyze market trends and demands to re-work them and implement new strategies and attract new customers too.
5. Follow a Detailed and Guided Approach For your Fitness App Development
To ensure a successful fitness app development it is recommended to follow a detailed and guided approach to make it possible. The whole development and deployment process is divided into different stages and is as follows;
- Research your target users.
- Select the most suitable type of fitness app for your target users.
- Study and analyze the fitness app market.
- Choose the right platform for your fitness app.
- Study the competitors and perform a SWOT analysis.
- Select your Fitness App Development Company.
- Build an MVP of fitness app with selected features.
- Get an estimated Cost of a Fitness App for an advanced featured app.
- Define your budget.
- Choose the type of monetization model you like to implement in your fitness app.
- Monitor your fitness app development progress with regular communication.
- Review the app after development by different modes of testing.
- Deploy the app on the Play Store or App Store or both.
- Accept the source code of your fitness application.
- Track the app performance and define promotional strategies.
- Update your app periodically to add new features and enhance the user experience.
6. Record your App Demo
To attract and educate users about your fitness app, you can create a demo video while displaying your major USP and presenting how easy it is to use the app. In your video, can easily explain what your app does and how it is useful in resolving your fitness-related concerns.
As you have learned above about the existence of a huge number of competitors in the market, so differentiating yours will definitely present a clear communication with your prospective customers. A short demo could be an easy and quick presentation of the worth of your fitness app.
7. Do App Store Optimization (ASO)
If you want your fitness app to be recognized or get discovered in the crowd of apps by users within the app store, then use the App Store Optimization (ASO) feature. You can optimize your app content and its search by using relevant keywords, which makes users find your app easily.
Apart from that, in App Store Optimization you can add specific screenshots of your app while depicting common use cases. Such screenshots also give an idea about the user interface, color combination, and other basic details to the viewer who searched for the app before downloading it.
8. Implement Paid Marketing/Advertising
Being a new business entrant you might get some organic traffic due to Google algorithms, but complementing it with some paid advertising during the launch week can comparatively give you a good number of customers.
You can also implement targeted ads on Facebook and other social media apps to drive users to your business's social media pages. Where the user can learn about your business in a bit detail and encourage them to sign up for your mobile fitness app. Apart from that, you can redirect the user who clicks on your advertisement to download the app.