How to Develop a Winning Hotel and Lodging Booking App for Your Own Hotel Chain?
Let’s face it, nearly 65% of hotel booking reservations comes to you from booking and deal sites where you actually have to chop their commission out by paying them for each guest they send to you. Period!
You often face marketing crisis surrounded by intellectual questions like: How can we prompt our guests to spend more after their check-in? How can we transform those negative reviews into feedback and problem sharing during their stay and check out from the hotel? Is there a way out to keep our guests and potential users keep posted about our upcoming and current special offers? OR just a channel where we can communicate with our guests seamlessly to provide deluxe services! More. More. And More. The list is never-ending.
Thankfully, we have got the ability to solve these quests.
The rationale for developing a reliable Hotel booking mobile app and accessing its potential in a full-fledged manner should be your business.
The Potential of Hotel and Lodging Booking App
- Easy Check-in: The check-in functionality in mobile app gives guests a seamless way to check in and out of their hotel and improves efficiency for hotel staff.
- Maximizes Guests Spending: Increase your revenue streams by upselling your services by a tie-up with local partners, promotions, offers, giveaways and incentivize your guests to spend more.
- Promotes Services and Offers: Send push notifications to your customers regarding special services, offers, and promo codes for increased customer retention.
- Gathers Feedback: Improvise your services by gathering feedback from your guests and working upon it. This way you can save yourself from getting negative reviews on travel reviewing portals like TripAdvisor, Google Reviews, Expedia etc.
- Seamless Communication: Establish seamless communication with your guests and keep them satisfied through automated satisfaction messaging inbuilt in the app and by channelizing one-to-one customer communication with the customer support team.
- Builds Long-term Relationships: Win your customers’ heart by keeping them engaged in your brand. Wish them on their birthdays, anniversary, or any other special life event. Increase your personal connection through personalizing interactions via email messaging, social media posts and push notifications.
Let’s talk figures…
The Fad of Online Travel Booking through Mobile Apps
- Revenue in the Online Travel Booking segment amounts to US$375,763m in 2019.
- Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 5.9%, resulting in a market volume of US$472,237m by 2023.
- The market's largest segment is Package Holiday with a market volume of US$169,624m in 2019.
- In global comparison, most revenue is generated in the United States (US$99,055m in 2019).
- Online travel bookings, including hotels, vacation rentals and package holiday.
- Prerequisite is an online checkout process.
- Price comparison and recommendation websites without a check-out process.
- Offline travel booking by telephone or at a travel agent's office.
Types of Model in Hotel Booking
1. Aggregator Model: When you aggregate all the hotels in a mobile app/website.
E.g. Expedia, JetSetter, Orbitz, Priceline, Travelocity
Related Reading: What Is The Total Cost To Create A Hotel Booking Mobile App? A Cheat Sheet
2. Hotelier App: When you build an app/website for your own hotel chain and it allows your users to manage their bookings from your hotel app.
E.g. Marriott International, Conrad concierge, Mandarin Oriental
3. Online Travel Agencies: When you build a full-fledged app/website that includes hotel searches, flight bookings, car rentals, restaurant bookings etc.
E.g. Kayak, Hotwire, booking.com
Top Features of Hotel Booking App That Helps In Accelerating Hotel Business
Travel Intermediaries App
- Browse by holiday destination
- Washroom locator
- Itinerary generator
- Trip reviews
- Taxi App Booking
- Currency converter
- Time converter
- Language translator
- Weather forecasting
- Virtual tour
- Chat Support
- Emergency services
Be it a hotel chain booking mobile app development or hotel aggregator booking app development, the online market has rose sharply and are getting revived by existing market players day by day. If you are a proud owner of a hotel chain and seeking a complete overhaul in the way you manage your bookings and automate operations you should immediately consult us for world-class mobile app development.
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