How to Create a Great User Experience Strategy In 2020
2020 is here. And like every year we have new design trends.
The UX design has its ball rolling with sweeping transformations in products, different areas of business, and specialization.
If you urge to stay ahead of the game, good user experience should be the base.
Want to know how important it is?
Check out the latest statistics:
- Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.
- Every $1 invested in UX results in a return between $2 and $100.
- 46% of online shoppers list not being able to tell what a company does as the reason for leaving a website. - (KoMarketing)
But why the user experience is so vital? Let’s make it easier!
User experience is exactly what a user experiences. A great and positive experience can drive conversions, increase traffic and strengthen a brand.
With changing decades and years, UX continues to advance and show different sheets as the products evolve.
It’s 2020 and we’ve crossed a decade! With many new noir things slated; let’s see what’s new in the store for designers and unwrap how you can create a great user experience strategy.
1. Shifting towards Meaning, Story and Description
Rather than focusing on product, emotion and sensation change your gears towards reflecting the meaningful story of the brand because ‘the why’ will be more important than ‘the what’. The social values, motive and the face of the company represents a lot about the quality of product/services it will provide.
2. Designing for transparency
Take the user out of the clutter, noise, perplexing icons that compels them to brainstorm the product. This kind of design load fuels ambiguity, misinterpretation and ultimately forces the user to leave the website/app in a matter of minutes.
3. Addressing Accessibility and Inclusion
A good UX is always open to all and not limited to any particular set of users. It should be included for everyone.
Inclusion in designing is “Designing experiences that are effective, easy, and emotionally positive for all customers in a target market by factoring in its variations in age, ability, culture, gender, language, and other traits”.
According to Forrester, the Inclusive Imperative Experience Design (XD) leaders can help their firms win and retain customers, break into new markets, and get employees more engaged, by prioritizing inclusion.
To do this, designers should focus on the following mindset and methodology:
- Establish a foundation that drives home the "why" and fuels the desire to do better.
- Augment your XD practice with the right people, processes, and tools.
4. Combining Computational Design and AI
Computational design fused with AI focuses on designing things that center human needs through computers and programs. This type of design mimics user behavior, decision-making process, and discovers opportunities in the set frame and parameters.
And bringing this down on devices is no more time consuming and sweating process. There are several programs like Dynamo, Marionette, and Rhino that enables faster designs.
5. Amalgamating Data and Design
As per the Mckinsey, the tighter the weave between developers and designers the greater the brand could unlock the benefits.
Simply put, keeping both designers and data professionals to perform their job discreetly is not enough.
UI/UX Development Company have to synchronize both designers and data professionals and enable them to work collaboratively on every single step.
In a nutshell, the fusion of data and design will supercharge innovation in products and processes and ultimately, boost the bottom line of the business.
Keep Your Brands’ UX A Step Ahead:
Today is the era where customers are the barometer of business success, the new market-makers, reforming the industries. A good website and app design is the one that effortlessly pulls the customer’s attention and funnels them down to respond.
Codiant’s team of UI/UX designers converts the brand story, product concept into an intuitive lively design that speaks your company’s narration, helping you win the new age of customers.
Contact Us For Hiring Specialized UX Professionals Who Can Create An Integrated Product Development Experience.