How to Create a Workout and Personal Fitness Trainer App?
As a fitness app trainer or a Gym owner you know the power of Fitness App. It’s more than a mere app solution allowing you to track your client’s runs or workout activities. It’s a live wire and everyone’s new go-getter milestone, health benchmark and a Virtual Gym having a personal trainer.
The tricky thing is that only a few personal trainers or Gym owners know how to create an ideal fitness workout and exercise app or a personal trainer app that easily helps them retain valuable users and create a consistent source of revenue for their business.
If you’re looking to reach your target market, engage valuable users and stand out from competitors you’re in the right place.
In this blog, you’ll find the foolproof feature set, tools and technologies that must be integrated while workout and exercise fitness app development.
By the end of the post, you will learn:
- Features That Optimizes Your Customer’s Experience
- Important Functionalities & Tools That Will Help You Reach Your Target Market
- Different Executive Models To Generate Revenue
This prototype of fitness app solution will help you generate more leads, engage new users and retain the existing users, but first let’s demystify types of fitness apps and analyze the current fitness apps market performance.
Related: How Workout Apps Are Saving Big Bucks Of Fitness Enthusiasts?
The fitness app market is divided into four different segment- some of which will often be combined in one app.
- Workout and Exercise Plans
- Personal Training App
- Activity Tracking App
- Diet and Nutrition App
The business model of all these fitness apps have a same goal- ‘Conversions’. That is achievable by delivering the best user experience to the person using the fitness app in the minimum amount of clicks.
To do that you have to create what people want.
But the truth is, people don’t know what they want until you show them in a most simple way.
Now that people have accessed and have had exposure to different ways a basic fitness app can help them in maintaining their health and fitness regime, they will always look to find more diverse app features to fulfill their specific needs.
Like in the past few years, mobile fitness was only limited until tracking. But today the definition of tracking is expanded from steps to diet and meal, exercises and even sleep.
The facet of fitness, health goals and activity of people have changed and sped up after the COVID-19 Pandemic.
Today, 41% of people are looking up to workout routines against 32% in 2019. Around 71% of people are tracking workouts, steps, miles, etc. as opposed to 66% in 2019.
Pic Credits: Business of Apps
People have got multi-tasky than ever and they want an assorted number of options in one fitness app to achieve their fitness goal.
Let’s look at these foolproof features to create a market-leading fitness app solution that increases user engagement and retention.
1. Features to optimize user onboarding experience
Every user tends to reach the end goal faster. They want to get started ASAP. So, make the account creation process quick. Allow your users to log in through social accounts, mobile numbers and email id. Whatever they prefer simple and easy to access.
Users don’t seem to use your app regularly or at all. So, help your users get started with a very quick interactive tutorial. This will help them know how the core features of how your app work.
In-app messaging are the notifications or pop-up that appear when a user is active in the app. Do not confuse push notifications with in-app messaging. They are the native part of the app experience.
They are intelligent and an immediate result of the user’s in-app behavior. This highly relevant in-app messages will help you gently nudge your user to take action.
Say for example, if your user has just completed a workout- it may be the best time to propose your user with a complimentary offer. Like, do you want to take your fitness goal to the next level? Upgrade now.
This type of personalized alerts increases app session time and encourages conversions.
Push notifications are a good way to bring users back to your application and improve engagement by up to 88%. These personalized and timely notifications can remind them of the purpose for which they have installed the app.
Some of the examples of encouraging notifications for your fitness app can be:
- Motivating users to stick to their exercise regimen
- Reminding users of the workout time
- Congratulating clients on their progress
- Sending them motivating quotes and inspiring to start again
- Encouraging them to book online classes
Notifications at the right intervals can not only help your user stay on track and achieve their set goal but also help you strengthen your relationship with customer for a long time.
Creating fitness-focused content and sharing them on multiple channels is a great way to engage existing clients, find new users, and establish a brand presence.
Popular fitness apps like MyFitness Pal, Google Fit and many others have found many innovative topics to keep users informed and engaged.
2. Important functionalities that will help you reach your target market
Live Video Tutorial
Users who are not willing to visit the gym, are the ones who look up to you. Expect from your fitness app to help them resume their workout sessions or help them start from scratch. A great way to assist them is to post pre-recorded workout videos.
To add greater visibility and convenience you can take LIVE virtual classes and train your users one-to-one.
Activity Monitoring Tool
Your app should be ergonomically designed such that it helps patients monitor and track their daily physical activities and motivate them to be more active.
Results and Progress Tracking
Seeing results after an exhaustive set of workout is no less than a miracle cure a fitness user have all been waiting for. The fitness app must allow your user to track their daily steps, no. of calories burnt, heart rates and all other physical efforts made by him/her. This encourages user to continue the next day with the same spirit.
Payment Gateway Integration
Your app should always support multiple modes of payment like the flexibility to pay through credit cards, debit cards, net banking, UPI or mWallets. Having all these options in place will never let go your user out of fuss.
Diet and Meal Planner
There are thousands of fitness apps registered on the app store and play store. But how many are well-known? Giving an added value proposition tailored for users will help you attract right traffic in abundance.
A personal trainer and workout fitness app that combines a healthy meal planner to lose weight or gain weight can help you drive a massive amount of user traffic.
Marketing and Promotional Tools:
Besides in-app messaging and push notifications, other tools that help you in reaching a large user base and target market are:
- Paid User Acquisition: This paid user acquisition technique through target advertising and app install campaigns will help you drive installs and engagement. You can also re-target your existing users to prompt them to upgrade their plans and take post-install actions like purchasing subscriptions.
- Social Media Marketing: Tactical use of social platforms like Facebook, Instagram, Twitter can help you connect and engage with your huge base of audience. You can create an online fitness community and establish your brand presence, increase sales and drive app traffic.
- Email Marketing: Email marketing strategy can do wonders for fitness member retention and new user acquisition. For every $1 spent you earn $38 to $44 in return. Furthermore, a customer’s first preference is email for looking up to marketing messages.
3. Different executive models to generate revenue
There are several different ways and marketing channels through which fitness app generates income. Like MyFitnessPal is a free app that earns money through premium memberships and ad revenue. Google Fit drives its major revenue from global advertising.
Here are other different types of app revenue models you can utilize to maximize your income:
- Ad-based model
- In-app purchases
- Freemium model
- Sponsors and partnerships
- Paid downloads
- Subscription Model
You can’t ignore this!
Whether you run a gym, or are a personal trainer or offer specialized fitness classes like yoga, or meditation your business success rests on your ability to get clients, keep them engaged and coming back.
No platform does this well than a fitness app.
So, be wise when you hire a Fitness App Development Company. Check if all your development needs, customer engagement tools and functionalities are integrated to compliment the app and make it user-sticky.
Want To Develop A User-Centric Workout And Personal Fitness Trainer App? Let us help you take the NEXT step.