posted on: 16 Aug 2018

5 Ways a Grocery Delivery App will Disrupt Supermarket Chains

Supermarket chains and traditional grocery stores no more hold an entitlement of being a bandwagon ruling in the grocery industry. Although, the retail giants have deep roots in brick and mortar but has adopted the incessant growth of digital commerce capabilities. The frenetic pace of people using on-demand apps beefed up with mobile payment options, tap-and-collect facilities and same day on-door deliveries have almost made the brick-n-mortars a refugee in their own land.

To disrupt supermarket chains Grocery Delivery App have made their own ways. Here are the tech fronts this app is surpassing retail tech giants:

1. Enhanced Grocery Shopping Experience:

The instantly gratifying features like fast-delivery services of FMCG products, instant mobile payments, no standing in queues and running on aisles for searching products have come as a bigger respite for daily grocery shoppers. After all, delivering a better customer experience on multiple fronts is a key to outsmart competitors.

2. Offers That Lures Consumers’ Hearts:

When you think of competing with retail giants and breaking the ruling fishes of the market, you are actually challenging the convenience and quality. To surpass the traditional retailers you’ve to build an emotional connection with your customers and earn their loyalty. In order to ramp-up your in-app store experience you have to strategically create a personal connection. The ways to do it, howsoever, can be giving coupons, loyalty points, cash back, gifts, exciting offers, daily deals, discounts, free home deliveries and many more.

3. Always runs like a startup:

The grocery delivery apps are like those jellies on the cakes that have the dynamism to tempt any unwilling customer deterring to shop. Yes, this digital powered apps run like a startup, not an X-year-old mainstream company. We hope the point is clear!

4. The App Becomes The “Everything” Store:

The grocery delivery app is not just limited to grocery shopping; think of it as an all-inclusive store that focuses on grocery, fresh farms and vegetables and other FMCG products.

5. Stores Consumer Preferences and Act on them:

The Admin panel of the grocery app helps app owners to understand their consumer preferences, monitor products they frequently purchase, and serve them as per their choices making their shopping experience seamless.

So, the barriers to entry in the market have now vanished! Undercut your competitors, take advantage of new grocery delivery app platform, web apps and analytic tools and get ready to disrupt your competitors operating on traditional methods by this superficial online business model of grocery app that talks conversions and bring your prospective customers’ closer.

Spark Transformation in Your Grocery Business by Going Digital

Author - Codiant Software Technologies

Codiant Software Technologies

Codiant is a pioneering Mobile app development and Custom Web Product Development Company that offers cutting-edge customized iPhone, iPad and Android app development services, UI/UX Development, Enterprise Mobility Solutions, and Application Maintenance Services across various platforms.

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