INSTAFRESH CASE STUDY
A FASTER AND FRIENDLIER
GROCERY SHOPPING ASSISTANT
Android, iOS, Backend, Web, Design
Location services, Real-time Tracking, Mapping, Social login integration, Custom UI components, Payment Gateway.
Food/Grocery Delivery application
Instafresh is a smart grocery shopping assistant app which allows shoppers search store list nearby them. According to their favorite local stores, they can order the grocery products from the app. Instafresh’s personal drivers will pick and deliver their order in as little as 60 minutes.
Translating the ideologies, our Design team came up with a wireframe as a default template for an
online grocery market, respecting the standard interface design, usability, call-to-actions, and break
lines that divides the content for a smooth and crisp design.
While Supermarket culture has rolled out with greater consumer benefits, the only grueling task for shoppers was juggling between an overwhelming number of packages and labels, stocked in the train of shelves. Instafresh founder Ramiz Nathani got an aisle-side view of obtaining inventory and store layout data from major grocery chains into a single application which can help shoppers navigate to items quickly from their favorite stores, without hunting around and staring at shelves.
The app included the feature of sending user’s device position co-ordinates to a back-end server. This SQL server then compared the longitude and latitude of the user’s position to the locations of the various available near by stores and then send back ‘distance to the nearby store’ data to the user’s device, to provide the necessary information to the user.
FRONT END DEVELOPMENT
We have used Google API for Android and iOS through which we have compared the longitude and latitude of the user’s position to the locations of the various available nearby store.
Translating the ideologies, our Design team came up with a wireframe as a default template for an online grocery market, respecting the standard interface design, usability, call-to-actions, and break lines that divides the content for a smooth and crisp design.
Instafresh shoppers can enter their pin code and preview the stores located nearby them.
USER PREFERENCE CATEGORIZATION
Customers can categorize offers or deals presented through the app, in accordance with their own pre-set preferences.
ADD TO CART
The grocery shoppers can easily select the quantity of products they wish to buy and add them into the cart.
TRACK ON MAP
Customers can track the location of their driver on the map.
PAYMENT GATEWAY INTEGRATION
We have integrated stripe payment mode.
Everything essential for the user has been thought of and incorporated within Instafresh so that users can navigate around easily without wasting much of the time.