INSTAFRESH CASE STUDY

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A FASTER AND FRIENDLIER
GROCERY SHOPPING ASSISTANT

Instafresh is a smart grocery shopping assistant app which allows shoppers search store list nearby them. According to their favorite local stores, they can order the grocery products from the app. Instafresh’s personal drivers will pick and deliver their order in as little as 60 minutes.

VERTICAL

Food/Grocery Delivery application

TECHNOLOGY STACK

Frontend

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Backend

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Third Party Tools

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INSTAFRESH

Translating the ideologies, our Design team came up with a wireframe as a default template for an
online grocery market, respecting the standard interface design, usability, call-to-actions, and break
lines that divides the content for a smooth and crisp design.

Login

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Instafresh

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My Account

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Products

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Bakery

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My Cart

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Checkout

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My Cart

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Checkout

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Upcoming Delivery

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Delivery

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Delivery Location

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THE CHALLENGE

While Supermarket culture has rolled out with greater consumer benefits, the only grueling task for shoppers was juggling between an overwhelming number of packages and labels, stocked in the train of shelves. Instafresh founder Ramiz Nathani got an aisle-side view of obtaining inventory and store layout data from major grocery chains into a single application which can help shoppers navigate to items quickly from their favorite stores, without hunting around and staring at shelves.

THE SOLUTION

SQL SERVER

The app included the feature of sending user’s device position co-ordinates to a back-end server. This SQL server then compared the longitude and latitude of the user’s position to the locations of the various available near by stores and then send back ‘distance to the nearby store’ data to the user’s device, to provide the necessary information to the user.

FRONT END DEVELOPMENT

We have used Google API for Android and iOS through which we have compared the longitude and latitude of the user’s position to the locations of the various available nearby store.

Translating the ideologies, our Design team came up with a wireframe as a default template for an online grocery market, respecting the standard interface design, usability, call-to-actions, and break lines that divides the content for a smooth and crisp design.

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LOCATION-BASED SEARCHES

Instafresh shoppers can enter their pin code and preview the stores located nearby them.

USER PREFERENCE CATEGORIZATION

Customers can categorize offers or deals presented through the app, in accordance with their own pre-set preferences.

ADD TO CART

The grocery shoppers can easily select the quantity of products they wish to buy and add them into the cart.

TRACK ON MAP

Customers can track the location of their driver on the map.

PAYMENT GATEWAY INTEGRATION

We have integrated stripe payment mode.

THE RESULTS

Everything essential for the user has been thought of and incorporated within Instafresh so that users can navigate around easily without wasting much of the time.

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