posted on: 17 Oct 2016

BUSINESS MARKETING SHOWDOWN: CHATBOT SPOTTED AS A NEW POTION TO MOBILE APPS

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It wasn’t until recently; soaring mobile app market had seen predictable lines of saturation just when chatbot has marked its undisputable appearance in the messenger app podium which thereafter, became an irresistible potion in mobile app marketing and customer handling strategy.

Being factual, do you think chatbots can possibly replace mobile apps and you can entirely handle your customer service department with an AI internet bot? Let’s get candid!

But before we step ahead let’s clear the much hyped technical term chatter bot (aka chatbot) to the one reading this blog ambiguously with a false cloud of preconceived notion!

What Is A Chatbot & Why It Seeks Your Attention?

Chatbots are the computer program that is normally designed to maintain automated text conversations with users through use of artificial intelligence and natural language processing.

A chatterbot’s conversational abilities are usually limited to one topic and do not support the entire range of communicative behaviors.

Still confused? Take an example:

REASON FOR HYPE:

Today we witness a major shift in customer behavior? Do we?

It’s not like tech companies use the bot staples to impress their potential clients or visitors with their “really active assistants”!

But according to Forrester, 44% of customers need an assistant to guide them through an online transaction, and having a person somewhere in the background – a professional who’s ready to answer any question regarding the process – is the best feature a website can offer.

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While many challenges remain, chatbots promise to create a new channel for reaching mobile users alongside mobile apps.

See also: Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Why Chatbots Are Such A Big Opportunity?

It’s because for the first time ever people are using messenger apps more than they are using social networks. Here’s what the active bots can help you with:

  • Increase Brand Awareness
  • Provide Customer Services
  • Distribute And Monetize Content
  • Boost Sales
  • Provide Customer Services

[Related Reading: Why Businesses will consider Chatbots?]

The Bottom Line

To sum up, chatbots gives your enterprise or brand a potential to tackle and satisfy the customers with clear information and fulfill their expectation. It is essentially turned out to be as a potion to your mobile app weighed with messenger capabilities, and some IT experts even predict that they have the momentum to outperform mobile app one day.

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Author - Codiant Software Technologies

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